India, Dec. 13 -- The final voting for the Heisman Trophy scheduled for December 13, scheduled for December 13, will take place today, as the top performers in US college football vie for the sport's most prestigious individual award.

While the award itself carries no cash prize, the Name, Image and Likeness (NIL) rules have reshaped how elite players earn. And the numbers are substantial.

Since 2021, college athletes have been allowed to profit from endorsements and sponsorships without losing eligibility. For Heisman-level players, those deals now rival professional salaries.

This season's finalists - Fernando Mendoza, Diego Pavia, Julian Sayin and Jeremiyah Love - are among the highest NIL earners in the sport. Estimates are based o...