India, Dec. 13 -- The Heisman Trophy ceremony is set to take place on Saturday, December 13. Final voting for the 2025 Heisman Trophy takes place Saturday, with US college football's top performers competing for the sport's most recognizable individual honor.

While the award itself carries no cash prize, the Name, Image and Likeness (NIL) rules have reshaped how elite players earn. And the numbers are substantial.

Since 2021, college athletes have been allowed to profit from endorsements and sponsorships without losing eligibility. For Heisman-level players, those deals now rival professional salaries.

This season's finalists - Fernando Mendoza, Diego Pavia, Julian Sayin and Jeremiyah Love - are among the highest NIL earners in the spo...