India, Feb. 5 -- Health consciousness may well have swiftly graduated from lip service to a lifestyle cue, with an interest in smartwatches to track health data or heart rate, step count ring completions as a source of pride on social media posts and the rise of 'healthy eating' as a trend, but a glaring paradox still stares back at us - all this still happens in isolation, with little direction towards an actual health or wellness benefit, and as a result, preventive healthcare hasn't scaled proportionately. Indian startup RightLife wants personalised health plans to be a reality, including what a user eats and how much they exercise. All without any new expensive wearables such as smartwatches, rings, or trackers. Their proposition is, ...
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