India, Jan. 30 -- The Bombay high court on Wednesday directed the Registrar of Trademarks to register a device mark, Prakritik Paint, an anti-fungal, anti-bacterial cow dung-based paint developed by the Khadi and Village Industries Commission (KVIC). The registrar had earlier refused to register the device mark for using generic words and on the grounds that a similar mark already exists for a similar product.

On December 17, 2020, KVIC announced the launch of its new anti-fungal, anti-bacterial paints, under the brand name Vedic Paint, whose products on January 12, 2021, underwent a re-branding to become Khadi Prakritik Paint. After this, KVIM applied to register its device mark on March 19, 202. The registrar objected as the mark inclu...