India, Feb. 12 -- After a successful fortnight of its Nasha Mukt Jeevan Bucket Challenge that attracted more than 30 frontline influencers and garnered over 30 lakh views, the Haryana State Narcotics Control Bureau (HSNCB) has kickstarted the Break The Cycle Bucket Challenge in another attempt to nudge addicts to take the first step towards recovery.

The challenge, aimed at encouraging youngsters to take a stand against drug abuse, has got nearly 30 lakh views, generated over 7 lakh impressions and 1.5 lakh posts using #NashaMuktJeevan and #NayabJeevan, besides large number of videos created by influencers, celebrities, and even local leaders like nambardars.

Encouraged by the response, the bureau has launched the second phase, focusing...