Chandigarh, Feb. 6 -- Haryana's renewed fight against drug abuse has started exploding into a full-scale viral movement, with the "nayaab" Nasha Mukt Jeevan Bucket Challenge that encourages people to publicly pledge to lead a drug-free life, taking social media by storm.

Haryana State Narcotics Control Bureau (HSNCB) Wednesday released the data that points towards how social media is fuelling awareness about the anti-drug campaign that blends viral digital outreach with aggressive policing and grassroots participation to drive lasting change.

The HSNCB said that it has set a bold target of engaging one crore people by June 26, the international day against drug abuse.

The #NashaMuktJeevanBucketChallenge has taken Haryana's digital spac...