India, July 4 -- Hansal Mehta often takes to his X account to share his thoughts on the films he has watched, any particular incident, or even interact with fans and users on the platform. On Friday, the filmmaker posed a question on the need for doing extensive promotional campaigns for films and series. (Also read: Hansal Mehta reviews Brad Pitt's F1: Calls it 'same drug, different packaging' that wasted Javier Bardem)

Hansal began his note by saying, "Do these generic, template promotions for films and series actually work? Do they make people watch? Do they make the film/series any better? Or do they simply sustain an ecosystem built on illusion-PR agencies, costume designers, event planners, influencers, sponsors, red carpets, press...