India, June 10 -- Hailey Bieber's billion-dollar beauty brand Rhode, just made a very interesting marketing move. In a surprise twist that no one saw coming but now feels inevitable, actor Harris Dickinson was recently cast in the brand campaign for the brand's latest hydration mist. Internet heartthrob and breakout star of the sultry indie hit Babygirl, Dickinson is known for his magnetic screen presence and quiet intensity and as the acclaimed actor steps into the world of skincare, Bieber opens up about why she chose him.
"I watched [Babygirl] and I thought it was so great. I knew for this campaign that I really, really wanted to use a male face. I'm just really a fan of his work, and I just felt like there could be really good synerg...
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