India, Nov. 28 -- Imagine a world where you'd run out of air if you didn't say 'lafz', 'mohtarma', 'ishq' or slip in a sher every couple of minutes. That's Gustaakh Ishq's universe, set in Delhi of 1998, where every simple line, according to the film, was twisted into a rhyme dipped in Urdu.

The story mainly revolves around three people: Nawazuddin Saifuddin (Vijay Varma), Mannat (Fatima Sana Shaikh), and Aziz Beg (Naseeruddin Shah). Nawazuddin is trying to save his father's printing press while struggling to make ends meet. He stumbles upon the impressive literary works of Aziz and becomes convinced they could turn his fortunes around if he publishes them. But when he realises the poet never intended to do so, he decides to meet Aziz an...