Gurugram, May 6 -- The Haryana cabinet on Monday approved a sweeping new excise policy for 2025-27 aimed at curbing aggressive liquor marketing with measures that include banning liquor signage and advertisements near highways, mandating that vends be entirely hidden from highway view, and doubling the minimum distance between liquor outlets and sensitive sites such as schools, colleges, and religious places.
Further, the new rules also tighten controls on taverns, or ahatas, in a bid to rein in their unchecked commercialisation. The government introduced a host of changes designed to plug revenue leakages and restore regulatory control over a sector that has long operated in grey areas.P7
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