India, Dec. 31 -- The government on Wednesday launched the first of 11 schemes proposed under the Rs.25,060 crore Export Promotion Mission (EPM) that will provide financial and institutional support to exporters, particularly micro, small and medium enterprises (MSMEs), in expanding their business in global markets.

"The Market Access Support (MAS) intervention under EPM has been launched with immediate effect, which will not only help in export diversification of markets and products, but also beneficiaries. It is structured in a way to encourage participation of first-time exporters and MSMEs," said Ajay Bhadoo, additional secretary in the department of commerce.

The scheme aims to strengthen India's export market access through struc...