India, Nov. 18 -- The Ministry of Information & Broadcasting (I&B) announced on Monday that it has approved a 26% increase in the rates paid by the government for advertisements in print media.

The revised rates are meant to strengthen the revenue base of newspapers, especially as they face rising costs and growing competition from digital platforms, the government said. The rates are effective from December 1, 2025, an I&B official told HT.

"Higher rates for government advertisements will provide essential revenue support to print media, especially in an era of competition from various other media platforms and in view of the escalation in cost in the last few years. This can help sustain operations, maintain quality journalism, and su...