India, Nov. 24 -- Google has fired another playful shot at Apple with a new Pixel Pro 10 advertisement that reimagines the long-running rivalry between the two companies as a scene straight out of Wicked. The 60-second spot casts a purple iPhone 17 Pro as Glinda, the cheerful "good witch," while the green Pixel Pro 10 slips comfortably into the role of Elphaba, the so-called "wicked witch."

But the twist is familiar: Google uses the musical parody to highlight how many of Apple's latest features, particularly on the iPhone 17 Pro, were supposedly pioneered by Pixel devices first.

In the video, the iPhone 17 Pro gushes over how "lucky" it feels to have a friend like Pixel, thanking it for "inspiring" features Apple now markets as innovat...