India, Nov. 1 -- A dietary spin on 'hippie' culture, a heady on-trend lifestyle choice, a constantly humming buzzword to finally an option on almost every mainstream menu - veganism as a concept and choice seems to have lived a million lives in the contemporary sense.

Now those not even remotely tapped in to the vegan scene may believe it to have hit a plateau - but every new way of life creeping in from the crevices of the Internet wishes to land itself as firmly as veganism has, globally sure, but also in the Indian context.

In today's digital age, all it takes is a reel to buy a product or hop on a trend. And while it may seem diabolical, the decision to switch up your whole eating style too can be traced to a snazzy 30-second clip....