India, Jan. 22 -- If the first thing you think of when someone inevitably brings up Goa, are its beaches and thumping night life, that's what the Goa government is out to redefine. While the state has been for long branded as the getaway party capital of the country, it's water-bound shores are now expanding its hospitality and tourism sector towards spirituality.

The Goa government has commenced work on developing a 'ghat aarti' facility, to be located on the banks of the Mandovi river at North Goa's Naroa. This is part of an active attempt to rebrand the state's fairly one-track brand of tourism. The inspiration shaping this facility, as per a Telegraph India report, are the spiritually popular Hardiwar, Varanasi and Nashik riverfronts...