India, April 17 -- Honasa Consumer Ltd-- the owner of the FMCG brand MamaEarth-- and Hindustan Unilever Limited--Lakme's parent company--filed defamation lawsuits against each other this week. Today, the Delhi High Court heard the case and directed the Lakme ads to be pulled off.

HUL (Hindustan Unilever Limited) undertook that they will remove their ongoing sunscreen ad campaign and modify it. The modification will include but not limited to removing the term "online bestseller" and the current packaging colour shown is changed.

HCL has alleged that a recent Lakme sunscreen campaign titled 'SPF Lie Detector Test' unfairly undermines competing products, including one that closely resembles a sunscreen from The Derma Co, another brand fro...