India, Feb. 13 -- For many couples, February 14 is not only about love and all things mushy but also taking a plunge by choosing this date specifically for their 'happily ever after', and the trend is seen an uptick among youngsters.

While some individuals chose the day for its deep sentimental significance, viewing the date as a symbol of their love story, wedding vendors reveal the behind-the-scenes chaos of planning a wedding on such a highly sought-after day, where prices soar and competition intensifies, and share that how is it different from any other date.

Take for instance, Delhi-based Sakshi Goyal, a designer who's getting married today, have opted for red and pink decor theme for all her ceremonies. She says, "This day holds ...