India, Jan. 5 -- The desire for glowing skin, driven by exposure to social media, is driving people towards frequent spa and salon visits, where people are demanding the likes of hydrafacial, photofacials, vitamin infusions and chemical peels.

Dr Priya Puja, Dermatologist and Regional Medical Head, Kaya Limited, tells HT ShopNow, "People nowadays are better informed, more inquisitive, and impatient than ever due to the constant exposure to perfected images on social media. This has resulted in unconventional skincare trends, such as snail mucin skincare or vampire facials".

One of the reasons for the rise in these unconventional skincare trends is the omnipresence of social media. "Once any ingredient becomes popular on social media, it...