India, Jan. 2 -- Be it a floral scent that instantly freshens up your living space, or one of your luxurious bottles of scent that you wear to all your occasions - people have their own love affair with fragrance. From temple rituals steeped in sandalwood smoke to the luxurious attars worn by royalty, scent has long been woven into India's cultural and spiritual fabric. What once remained confined to tradition, Ayurveda, and personal rituals is now shaping the global fine-fragrance industry in powerful new ways.

In an interview to HT Shop Now, Amita Agrawal, Director of Perfumery, Mysore Deep Perfumery House & Zed Black, says, "International perfumers today are increasingly turning to Indian botanicals for premium Eau de Parfum (EDP) for...