India, March 14 -- Gujiyas are every foodie's delight during the festival of colours. Traditional gujiyas made in every household are the highlight during Holi. Sweetshops and bakeries have gone all out to woo buyers with a variety of gujiyas and are innovating their best to get the edge. HT City takes a look at the trend.

"We have done a lab test and put the QR code of the test report next to gujiya. While fried gujiya is 260-430 kcal (calories) our baked variant in 150 kcal while the wafer crust must be 180 kcal. Our gujiya bite piece is just 90 kcal. We are trying to encourage more and more buyers for the baked and wafer honey variants," says Danbro by Mr Brown founder Tanushree Gupta.

From Rs.40,000-60,000 a kg, the high-end dry fru...