India, Nov. 12 -- For over a century, the MBA has defined business leadership. Born in the industrial era, it trained managers for efficiency, making them skilled to power factories and production lines. But in today's world of ideas and imagination, those qualities alone are no longer enough. The most valuable companies like Apple, Netflix, Airbnb and Tesla have succeeded not just through efficiency, but through creativity. They thrive in what economists now named the Creative Economy.

The creative economy is built on human imagination and intellectual capital, from design, media and fashion to gaming, architecture and cultural innovation. According to UNESCO and UNCTAD, it contributes over $2 trillion to global GDP and employs more tha...