Chandigarh, Aug. 9 -- For years, Rupinder Kaur, a resident of Sector 35, would visit the local market to pick out the perfect rakhi for her sibling. This year, however, she tapped into her phone.

With online shopping platforms offering everything that one finds at a local market, consumers have made their choice. "Isn't it easier to just order the same things through a few clicks on your phone rather than going all the way to the market?" Kaur quips.

Pihu Ahluwalia, a youngster, who was spotted in Sector 17, echoes similar views. "Many of these online platforms also come with festive offers and personalised gifting options. It feels way more expressive than what markets have to offer," she says.

But the traditional retailers are not to...