India, March 26 -- In 2014, when the Lyca Group ventured into film production and distribution, it marked a pivotal moment for Tamil cinema. A big business house with deep pockets was entering a small territory. Their promise was to shake things up. And that they did. Over the next 10 years, Lyca consistently gave some of the biggest and most expensive Tamil films ever made, including a certain Rajinikanth's biggest hit. It seemed to be on the rise forever until it came crashing down in the wake of the OTT boom, the very boom Lyca helped create. (Also read: Made for $110 million, earned just $15 million, how biopic of a star 'nobody knows' became 2025's first box office bomb)

Lyca Production's journey began with AR Murugadoss' Vijay-star...