India, Dec. 22 -- With everything available at the tap of a screen, India's buying habits have evolved rapidly - shaped by pop culture and endless late-night scrolling. Instamart has now released its year-end order analysis report, offering a snapshot of what the country has been adding to cart in 2025, especially after dark.
Titled How India Instamarted 2025, the report tracks everything from Korean snack surges to condom cart trends. So, what did India actually buy in 2025?
India's love affair with Korean food shows no signs of slowing down. Orders for Korean snacks and condiments on Instamart surged nearly five times year-on-year, driven largely by one category - ramen.
Across the country, ramen and instant noodles made up the overw...
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