India, June 26 -- Buying meat in India is slowly moving away from neighbourhood butcher shops and supermarket freezers. Concerns over hygiene, quality, and sourcing are leading more urban consumers to explore organised, direct-to-home options. Zappfresh is one such platform that is trying to meet this changing demand with a focus on fresh sourcing, minimal processing, and same-day delivery.

The brand operates on a farm-to-fork model, sourcing from selected farms and delivering meat through a cold chain system designed to avoid freezing or preservatives. Unlike traditional supply chains where meat may pass through several intermediaries, Zappfresh handles procurement, processing and delivery in-house. This model aims to offer more control...