India, Dec. 19 -- The chicken or the egg? More importantly, where did you see a trending food first: Online or on a menu? All this year, our feeds have overflowed with cloud bread, Dubai chocolate and matcha this, matcha that. We thought the Great Dalgona Challenge of 2020 was a one-time viral obsession. It was only the starting point. Now, we're seeing accordion potatoes, kunafa cheesecake, jiggly pancakes, flying noodles, freakshakes, wobbly capybara pana cottas, cube croissants and heaven knows what else on our feed.

They've popped up on Indian menus too, right at the height of their internet fame. It means that in the kitchens, great minds are tracking every trend and turning it into a #YouHaveToTryThis moment. It doesn't always work...