India, Oct. 25 -- India's advertising legend Piyush Pandey, who transformed the country's creative landscape, passed away yesterday at the age of 70. In a fitting tribute, Fevicol honoured the man behind its most memorable campaigns with a front-page advertisement that spoke volumes without uttering a single word. A solitary image of Pandey's signature moustache appeared on a blank background, symbolising his enduring legacy and the power of simplicity that he so deeply believed in.

(Also read: Amul pays tribute to Piyush Pandey with heartfelt post: 'Inka sur sabse mila')

Indian dairy giant Amul, known for its iconic topical creatives, joined in the nation's mourning with a tribute that read, "Inka sur sabse mila," capturing Pandey's un...