India, June 11 -- A Japanese father has stunned the world by spending $700,000 to get his son's "cute" photos plastered all over Tokyo, reported the South China Morning Post (SCMP). Over the years, the dad, a real estate company owner, has placed several ads featuring childhood pictures of his son.

The boy, famous as Yu-kun and dubbed "The Landmark Kid," has his childhood pictures everywhere, from footbridge banners to city buses to parking signs. His dad puts the ads up because, according to him, his son is "absolutely adorable," and the entire city deserves to see that.

According to the outlet, the ad campaigns show full-blown pictures of Yu-Kun making funny faces. One picture also shows him crying after watching a street performance....