India, Dec. 10 -- A premium registration number, UP16FH0001, has fetched a record-breaking Rs.27.5 lakh during an online auction conducted by the central government transport portal, officials said on Tuesday, adding that a Noida-based pharmaceutical firm booked the number for a Mercedes car.

The transport department in a statement termed it as the highest sum ever fetched for a registration number by the Noida transport department.

"The UP16FH series was recently launched by the transport department, and the auction process was started. The bidders were required to deposit a security amount of Rs.33,333 to participate in the auction," said Nand Kumar, assistant regional transport officer (ARTO), Gautam Budh Nagar.

"During the bidding,...