New Delhi, March 15 -- In the high-stakes world of sales, "fake it till you make it" is not just advice-it is a survival strategy where behind the confident smiles and persuasive pitches, sales professionals engage in complex emotional gymnastics known as emotional labor. However, a new research has revealed that this emotional performance is taking a serious toll on their mental health and job satisfaction.

A recent study published in Industrial Marketing Management shed light on how a salesperson's moral character influences how they manage their emotions at work and how this ultimately impacts their well-being. Given that poor employee well-being costs US businesses an estimated $500 billion and results in 550 million lost workdays an...