India, June 21 -- Meta has rolled out a new set of changes to help match users' interests and enhance engagement. In order to simplify its video-sharing process, the content type that is statistically proven to garner maximum user interest, the platform will now remove the option to pick between sharing a video and a reel. Similar to Instagram and TikTok, all video content will automatically be shared in a reel format. These changes were introduced by the platform via an article published on their official website on June 17.

According to the Social Shepherd, users falling in the age demographic of 18-24 spend merely 22 minutes on Facebook every day; a stark contrast from the time consumed on other networking platforms such as TikTok and...