India, Dec. 5 -- It has been less than a month since SS Rajamouli unveiled the title of his upcoming film, Varanasi, and it is already generating immense buzz. Not only does the film carry the weight of Rajamouli's name, but also the combined stardom of Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran. Naturally, even though the release is over a year away, there is already massive pre-release buzz for the film, including OTT giants scrambling for digital rights.

According to sources, Varanasi is the hottest property from India in the global streaming market. The film follows the immense success of RRR in the West, as well as its Oscar win. Rajamouli's previous film, Baahubali 2, had also earned over $62 million overseas. This has ...