India, Dec. 12 -- Long before Aditya Dhar's Dhurandhar turned it into a full-blown cultural moment, atleast in India, Bahrain-based rapper Hussam Aseem aKa Flipperachi had already tasted virality with the song FA9LA. "The song went viral when it came out in 2024, especially in Sri Lanka, so I know that people find it easy to vibe with it and was expecting it to have a moment when the movie came out," he tells us.

But nothing prepared him for what happened once the Arabic-hip hop banger was picturised on Akshaye Khanna in a scene that instantly rewired audience reactions and set off the kind of meme-to-reel explosion that only Indian internet culture can engineer. "I'm overwhelmed and grateful for all the love Fa9la has been getting every...