India, Feb. 19 -- The Taylor Swift effect continues to sweep music charts, and IFPI's latest data is here to prove it.

On February 18, the International Federation of the Phonographic Industry, i.e. the "voice of the recording industry worldwide," announced that the American pop superstar had been named the Global Recording Artist of the Year 2024. Thanks to her recording-breaking Eras Tour and 11th studio album, "The Tortured Poets Department," the songbird's fan engagement across the board was off the charts.

Despite missing out on a Grammy win this year, the "Love Story" singer's latest IFPI milestone marks her fifth overall Recording Artist of the Year win - for the third consecutive year. It also helped her earn an edge over any ot...