India, March 16 -- A case has been registered by the Chembur police after the owner of a celebrity management firm of the city lodged a complaint against the owners of an energy drink company based in Madhya Pradesh. According to the complaint, Sky63 Energy Drinks allegedly hired many celebrities through the celebrity management firm, Ayman Entertainment, for advertising their products on social media, but did not pay them.

The firm had roped in television actors like Kushal Tandon, Ankita Lokhande, Jay Bhanushali, Adrija Roy, Aayush Sharma and Abhishek Bajaj to advertise the brand on social media, said the complainant, Roshaan Garry.

"Garry's company makes available celebrities and television actors for all social media advertisements....