India, July 20 -- After a video of Astronomer CEO Andy Bryon embracing HR chief Kristin Cabot at a Coldplay concert went viral, the awkward moment turned into a full-blown internet meme. Now, everyone's jumping in with their own jokes, including the world's richest man, Elon Musk.

Musk used the now-infamous photo of the two co-workers to target his former OpenAI collaborator, Sam Altman. The relationship between the two tech titans has soured over the years, and Musk has hit out at Altman several times.

This time, the Tesla CEO chose to use the "Coldplaygate" photo to mock Sam Altman's collaboration with former Apple designer Jony Ive. Musk even captioned the post "Viva la Vida," a reference to Coldplay's hit song.

The two are working ...