India, July 11 -- In a significant pricing shift, Elon Musk-owned social media platform X (formerly Twitter) has reduced subscription rates for its X Premium service in India by as much as 47 percent. The revision spans all three subscription tiers - Basic, Premium, and Premium+, and appears to be aimed at improving adoption in India, the world's second-largest internet market.

This marks the first major pricing adjustment since the service launched as Twitter Blue in India in February 2023. Notably, while the Premium+ tier saw two price hikes over the past year, this is the first time prices across all tiers have been reduced.

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Basic: Rs.170/month or Rs.1,700/year (down from Rs.2...