India, Aug. 13 -- A fresh feud between Elon Musk and Sam Altman has prompted the tech leaders to take digs at each other on X. It began when Elon Musk alleged that Apple favours OpenAI in terms of App Store rankings, adding that he would sue the company if the trend continued.

Sam Altman lashed out at Musk and wrote, "This is a remarkable claim given what I have heard alleged that Elon does to manipulate X to benefit himself and his own companies and harm his competitors and people he doesn't like."

Sam Altman's post received an angry response from Musk, calling him a "liar." The world's richest man wrote, "You got 3M views on your bullshit post, you liar, far more than I've received on many of mine, despite me having 50 times your foll...