India, Jan. 31 -- The Economic Survey has called for stringent rules regarding the labelling of rules on ultra-processed foods (UPFs) over growing concerns regarding the impact of UPFs on public health.

The survey thus calls for strong measures to regulate their consumption.

"Stringent front-of-the-pack labelling rules are needed and to be enforced. It is not an exaggeration to suggest that the country's future growth potential rides a lot on this measure," the survey read.

The UPF industry is a massive industry worth Rs.2,500 billion in 2021, a report by news agency ANI cited the survey as saying.

The survey went on to raise concerns regarding misleading advertisements, celebrity endorsements, and unclear labelling, which influence c...