India, Jan. 29 -- Easternio is a women-focused fashion brand positioning itself to serve Gen Z and young millennial consumers in India. Operating at the intersection of trend responsiveness, affordability, and cultural relevance, the brand seeks to address a gap in the market where younger shoppers often choose between high-priced fast fashion and conventional mass-market labels with limited design relevance.

Designed for consumers who value self-expression and accessibility, Easternio blends global fashion references with Indian sensibilities to create collections that are contemporary, wearable, and commercially viable. The brand's early traction reflects a founder-led belief that Gen Z fashion in India represents a sustained opportuni...