LUCKNOW, April 29 -- Ayodhya, Prayagraj and Varanasi have emerged as the most preferred spiritual and tourist destinations among both Indian and international visitors, according to a survey conducted during the Mahakumbh 2025. The survey, commissioned by the department of tourism and culture and conducted by Deloitte, a global consulting and advisory firm, captured insights from over 3.5 lakh pilgrims, shedding light on travel trends and economic contributions linked to spiritual tourism.

In terms of overall favourites, Ayodhya led with 22.55% of respondents naming it as their top choice. Sangam in Prayagraj followed at 19.96%, while Varanasi received 12.72% of the votes. Mathura stood at 6.31%, and Har Ki Pauri in Haridwar at 2.67%.

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