India, May 28 -- In a push to increase its "non-fare revenue", the Delhi Transport Corporation (DTC) will auction advertisement rights at 16 major bus terminals across the Capital. With high footfall and prominent road visibility, these sites will be monetised through wall wraps and digital screens.

According to a tender floated by DTC, the advertising rights will be granted for a five-year term, with the option for annual extensions of up to five more years. Bidders can apply for wall wrap advertisements, digital screens, or both, and the highest bidder will be awarded the contract for each terminal.

"Apart from revenue generation, this creates avenues for public messaging, civic campaigns, and brand visibility at some of the city's bu...