India, July 5 -- Singer-rapper Drake surprised his fans on Friday evening as he debuted a new single from his upcoming album, Iceman. The rapper did a live stream on his YouTube channel, talking about the album and even dropping the first single, What Did I Miss. Fans certainly didn't miss that some bars in the track were aimed at Kendrick Lamar, the fellow rapper feuding with Drake.

The rather bizarre livestream saw Drake driving a van around Toronto with Iceman merchandise and branding all around it. The video saw Drake rap about his life and the company he keeps, without much context about the album. There are shots of the back of the van, where we can see a phone number and a website. The website in question is called The-Iceman.com....