India, Feb. 13 -- Domino's has launched a limited-edition perfume, Eau de Passion, designed to capture the essence of its popular Pepperoni Passion pizza. The unique fragrance, infused with notes of spice, pepper, and a warm woody base, aims to entice pizza lovers this Valentine's Day.

To mark the launch, the pizza giant released steamy promotional content featuring Married at First Sight UK star Luke Debono. In the video, the former bodybuilder is seen spraying himself with the bespoke pizza-shaped bottle as he embarks on a quest for passion. Known for his chiselled physique and memorable one-liners, Debono brought his signature charm to the campaign.

Those eager to try the exclusive 30 ml bottle can enter a competition on Domino's web...