India, March 1 -- The long-standing debate over how frequently denim should be washed has sparked discussions for years. While some believe jeans should be washed after every wear, others go months-sometimes even years-without tossing them in the laundry. The question of proper denim care has divided opinions, with factors like hygiene, durability, and personal preference influencing the argument.
Now, Levi Strauss & Co. has stepped in to settle the debate. Top executives from the company have weighed in on the matter, offering expert advice on how often jeans should actually be washed.
In an interview with Fortune, Michelle Gass, the president and CEO of Levi Strauss & Co., settled the debate by stating, "They do not need to be washed ...
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