Lucknow, April 7 -- Amid ongoing campaigns like 'No Helmet, No Fuel' and 'No Helmet, No Entry/Attendance', the Uttar Pradesh government has now turned its focus on manufacturers of sub-standard helmets that put riders to risk.

In a fresh move to reinforce road safety measures, the state transport department has written to all district magistrates, directing them to take strict action - including lodging FIRs - against firms found producing or selling helmets that do not meet prescribed safety standards.

Officials say the move aims to curb the circulation of poor-quality helmets that defeat the very purpose of wearing one.

"We have received complaints about some firms, especially in the NCR, which are manufacturing and selling poor-qual...