India, July 22 -- By offering 416 high-end apartments priced between Rs.4 crore and Rs.7.5 crore in its maiden Mumbai project, DLF has adopted a cautious pricing strategy that closely aligns with prevailing rates in the Andheri West micro-market, say consultants and local brokers.

Market sources told HT.com that DLF's realistic pricing approach for the first phase has generated healthy buyer interest and may allow the developer to command a premium in the second phase.

Experts note that applying a premium pricing model from the Delhi-NCR market to Mumbai would have been a strategic misstep. Real estate is inherently local, and pricing strategies must be tailored to the dynamics of each city. There's no one-size-fits-all formula; what wo...