India, March 3 -- In an iconic partnership, American clothing brand, Levi's, has signed up Punjabi singer and actor Diljit Dosanjh to be the face of the brand. This collaboration marks a significant moment in the fashion industry, bringing together two Greatest Of All Times (G.O.A.T.) forces that resonate with the youth. This fusion of Levi's exclusive style and Diljit's genre-defying artistry has set the stage for a new era in fashion and music.

Diljit Dosanjh, often hailed as a style icon, is known for his unique fashion sense. His 'effortlessly cool' looks, ranging from traditional Punjabi attire to contemporary western wear, have captivated millions of fans at his concerts and otherwise. The partnership with Levi's is a natural fit, ...