Ludhiana, June 10 -- As political campaigns in Ludhiana West Assembly constituency become intense ahead of the bypoll, a parallel contest is playing out-not on the ground, but in the digital realm. A series of freshly created social media pages have transformed political campaigning into a meme war, with supporters and critics using satire, animation, and viral formats to sway public opinion.

Two of the most talked-about pages are "Punjab Bolda" and "Ludhiana Viral Stories". While Punjab Bolda appears to focus solely on the Congress candidate Bharat Bhushan Ashu, the page has taken a sharp critical tone. It regularly uploads edited videos portraying Congress candidate Bharat Bhushan Ashu in a negative light-often overlaying his image on ...