India, July 12 -- Grainy mirror selfies are back. So is the sharp flash that catches every shimmer of dewy makeup. Digital cameras - once staples of school trips and awkward farewells in the 2000s - are having a moment again. And this time, it's Gen Z turning the flash on.

Spotted in the hands of actors Khushi Kapoor, Ananya Panday, and even businesswoman Kylie Jenner, the humble point-and-shoot has returned to social media grids. On Google Trends, searches for "digi cam" have steadily climbed from mid-2024 to mid-2025, with spikes in January and May.

Why the sudden surge? It's the aesthetic. Think overexposed shots, soft blur, flash flares, and casually framed candids. In a sea of ultra-edited images, digicam photos feel... real.

"The...